No—that’s not a typo. Brands used to market to Boomers; Successful brands market with Millennials. Read on:

Who are the Millennials?
Millennials are the generation born between 1977 and 1995. Gen X is the generation born between 1965-1976; Baby Boomers were born between 1946-1964. Millennials as a group are larger than Boomers. Millennials will account for one third of all retail spending in 5 years. And soon Millennials will be 50% of the workforce. Goldman Sachs recently published a report called “Millennials: Coming of Age in Retail”. Key findings on Millennials:

http://www.forbes.com/sites/mattpowell/2014/08/06/sneakernomics-marketing-with-millennials/